Real estate SEO is a key strategy for your real estate business. Like any strategy, a little coaching in how to best optimize it is in order. As always, it is smart to pair your independent research with consulation with a professional real estate marketing company. The SEO tips below are designed to help you and those you consult with prepare to bring more traffic to your site.
#1: Do your research
Your keywords are what cause your website to pop up in the search results, so you must necessarily put time and thought into your selection of keywords. You want to pick the perfect ones. You can use tools like Google Keywords and, again, the help of a professional real estate SEO company, to assist you in coming up with the most effective keywords for your business by selecting keywords that will naturally appeal to your audience and thus increase your chance of success.
#2: Use titles effectively
You’ve selected your keywords. Now you need to use them frequently and effectively. One key place to use your keywords is your titles and subtitles for blog posts, website pages, and links. The more frequent the mentions, the more likely search engines will pick up your site more often and move you to the top of the results; the more often you will bring new clients to your website.
#3: Use internal links
Any time new content on your site (usually blog posts) is related to other existing content on the site, create an internal link between the two. The more often you can link to your site, the better. Mentions move you up in the rankings.
#4: More content!
A company may find themselves high on the rankings after a strong initial push to create top notch content. As resulte of their position, they might feel prematurely successful and become complacent, no longer putting in the same amount of effort. As a result, they fall from their high spot in the rankings. The lesson here is that a steady stream of fresh content is necessary for an effective real estate SEO plan.
#5: Keep your links under control
Yes, tip #3 does encourage you to link to your page internally. It is possible to go overboard, however. Try not to overlink. A professional SEO company can help you figure out the balance.
#6: Let images work for you
Your proper use of images is really important, especially in the world of real estate SEO. Use keywords in your image caption or link the image back to another part of your site. You will find that these kinds of practices pay off in higher rankings.
A website that is easily useable if one that appears higher on Google rankings. This sort of website is chalk ful of helpful, relevant information and links.
#8: Virtual tours
Include them in your site. Photos and videos of the properties you are featuring can increase your search engine rankings and, since people find images appealing and enjoy videos, you will be bringing potential customers to your site, which was always the goal anyway.